Posted Tuesday September 3rd, 2013, 9:23 am
Chemostrat has recently launched a new corporate image to reinforce a more recognisable and stronger brand in the global market.
Director, Eddie Merrick, says, “As an integral part of our ambitious growth plans for the next three years, we recognised that our brand needed to evolve in line with the aspirations of the company. This is far more than a simple cosmetic marketing-driven re-branding. Chemostrat are now a fully integrated service company offering a wide array of analytical and interpretative services, with offices and laboratories on 3 continents. We needed a stronger, new identity that communicates the message that we offer far more than chemostratigraphy to clients worldwide. The aim of our new website, for example,” Eddie continued, “is to enable clients to quickly and effectively select from our service portfolio, to build a program that suits their needs.” In order to achieve this goal, we now use a range of coloured hexagons, each hexagon symbolises one of service areas.